Making the Most of Being Green: Pitfalls and Opportunities of Marketing Your Environmental Message

Featuring: Chuck Gross, Worden Gross and Brent Temmer, CH2M Hill

Chuck and Brent will discuss the problems and opportunities inherent in “green marketing.” Using case studies and discussion, this seminar will enable attendees to learn how to position and promote their green message to increase their organization’s image, impact and value in the field.

About the Speakers

Chuck Gross, principal of Worden Gross, has provided marketing counsel and directed integrated marketing campaigns for organizations in the fields of renewable energy/environmental sustainability and more. With more than 25 years experience in agency and corporate environments, he has developed substantial expertise in strategic communications and image enhancement programs. His areas of expertise include branding and positioning, marketing, public relations and community relations.

Brent Temmer is an accomplished business communicator, promoter, writer and marketing strategist. During his career with international engineering and technical services firm CH2M Hill, he has created award-winning marketing and communications campaigns, supported the development of more than $500 million in new business for the firm’s environmental and technical practices groups, and served as an executive-on-loan to CORE’s predecessor, the Colorado Environmental Business Alliance (CEBA). While working with CEBA, he managed an international environmental technology and services trade program in partnership with the State of Colorado, the City and County of Denver, and the U.S. Department of Commerce.

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